In 2008, Joby KM, the CEO of Launmark India Pvt Ltd, recognized the need for a perfectly organized laundry industry. And worked for a single company delivering laundry machines alongside the best services of the machines. His vision led to what quickly became one of India's leading laundry companies: Launmark India Pvt Ltd.

In 2008, he entered into the laundry industry by the installation of washing, spinning and drying laundry machine at his hometown. In 2009, Joby KM decides to sell the unwanted machines he has purchased because of the unorganized nature of this industry. And he has recognized the scope of selling the refurbished machines. There comes the birth of the Cristal. The continuous queries from the customers made him start selling new machines under the banner of the customized laundry company, the Cristal. So Mr. Joby KM has started his own laundry machines manufacturing unit at his home town, poochakkal, Ernakulam. Later on, he moved it to Coimbatore. Gradually, he has opened new factories at Noida and Ludhiana respectively.

The need drives Mr Joby KM to explore the possibility to widen his market. In 2014, he has started Launmark India Pvt Ltd, which sells three categories (premium, middle and lower range) of laundry machines and its services along with his consultancy.